Retail media networks, commerce advertising, measurement, and the technology shaping them.
Publicis Group's chief executive has publicly ruled out developing a rival demand-side platform to The Trade Desk, even as the two companies remain at odds over programmatic buying practices.
UBS analysts project more than 40,000 U.S. store closures over the next five years, driven by e-commerce growth, AI-assisted shopping, and tariff pressure — with department stores and specialty retailers bearing most of the pain.
Ulta Beauty is enabling purchases through Google AI Mode and the Gemini app within the month, while simultaneously launching an on-site AI shopping assistant built on Gemini Enterprise — a double bet on Google's commerce infrastructure.
Sam's Club has rolled out a new sub-one-hour Express delivery tier across more than 600 locations, intensifying the fast-fulfillment arms race with Amazon and raising the stakes for commerce media placements tied to immediate-need shopping missions.