Retail media networks, commerce advertising, measurement, and the technology shaping them.
The IAB is sounding the alarm over a lawsuit targeting pixel-based tracking technology, arguing the case poses an existential risk to the broader ad-supported media ecosystem, retail media included.
Criteo is cutting minimum spend thresholds for ChatGPT-based advertising and rolling out financial incentives as it works to pull retailer and brand budgets toward AI-powered ad formats.
Walmart is extending its integrated advertising, data, and marketplace model to international markets, signaling that the flywheel strategy it has built to rival Amazon is no longer a domestic-only play.
Amazon's demand-side platform now lets advertisers apply Adelaide's attention-based scores before placing bids, giving retail media buyers a new lever for optimizing campaign quality.
Samsung is making its coveted smart TV home screen ad placements available through programmatic channels, expanding access for advertisers beyond direct deals and signaling a broader shift in CTV monetization.
British brands are allocating more budget to retail media, yet a lack of integration across commerce touchpoints is preventing the channel from reaching its full potential, according to new research.
Amazon is offering its artificial intelligence-powered shopping and advertising technology to competing retailers, signaling a broader platform play beyond its own marketplace.
Founders of Black-owned consumer brands say Target has pulled back on supplier diversity commitments, leaving some products off shelves and raising questions about retail media access and discoverability for emerging brands.
Target recorded its first quarter of comparable-sales growth in more than a year, a milestone that could renew advertiser interest in Roundel, the retailer's in-house retail media network.
Publicis Groupe's planned $2.2 billion purchase of LiveRamp positions the holding company to control the identity infrastructure that underpins retail media targeting, measurement, and AI-driven personalization.
Google is rolling out a native checkout experience and AI-driven ad explainers, signaling a direct push into commerce infrastructure territory long dominated by Amazon.
Walmart's advertising segment continued its strong momentum in the first quarter, with ad revenues climbing 37% year-over-year, signaling sustained demand for its retail media network.
A cross-retailer look at Q1 2026 earnings reveals uneven performance across the sector, with advertising and retail media revenue increasingly separating outperformers from those under pressure.
Ad-tech firm Knower Tech has recruited Prebid.org's Bojan Racic to head a fresh data curation offering designed to serve both advertisers and publishers, signaling growing industry investment in curated supply.
A new wave of AI-driven agent-to-agent commerce and advertising protocols is emerging, with potentially significant implications for how retail media networks sell, target, and measure inventory.
Tractor Supply is leaning into authentic customer voices in its advertising creative, positioning the strategy as a direct response to the rising tide of AI-generated content flooding consumers' feeds.
Amazon reports its Rufus AI shopping assistant has grown users by 115%, a milestone that could reshape how brands and advertisers compete for consumer attention on the platform.
Saks Global is eliminating roughly one in six corporate positions, a move that signals deepening financial strain at the luxury department store operator and raises questions about its retail media ambitions.
Lowe's will open five new stores this year starting in Port St. Lucie, Florida in June, equipping locations with digital signage, QR-linked tools, and redesigned showrooms as big-box retailers continue to grow while others shrink.
A new sponsored analysis in Retail Dive argues that retail media's next growth constraint isn't inventory or demand, it's the organizational friction that stops good ideas from ever reaching the customer.
Horizon Media's Blue Hour Studios is using creators as a live feedback signal for SharkNinja campaigns, letting them pressure-test ideas and sometimes influence product development before anything goes to market.
Despite ongoing macroeconomic headwinds, UK advertisers are increasing media spend in 2026, signalling continued confidence that has implications for retail media network growth across the region.
Three senior Trade Desk executives are out, MiQ has now made five acquisitions since 2022, and one unnamed source says independent ad tech firms face a stark choice: bulk up or drift into 'zombie company' status.
A new Digiday+ survey finds agency professionals have pushed meaningful budget growth expectations back to 2027, while concerns about AI's impact on the industry continue to intensify.