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#CPG

Source image: Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators as R&D: Brands Are Testing Campaigns Before They Launch

Horizon Media's Blue Hour Studios is using creators as a live feedback signal for SharkNinja campaigns, letting them pressure-test ideas and sometimes influence product development before anything goes to market.

Retail Media 360 NewsroomApr 27, 2026

Source image: Retailers could close more than 40K stores in the next 5 years

Industry

UBS: 40,000 Store Closures Coming, and Tariffs Could Push That Higher

UBS analysts project more than 40,000 U.S. store closures over the next five years, driven by e-commerce growth, AI-assisted shopping, and tariff pressure — with department stores and specialty retailers bearing most of the pain.

Retail Media 360 NewsroomApr 25, 2026