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Tractor Supply is leaning into authentic customer voices in its advertising creative, positioning the strategy as a direct response to the rising tide of AI-generated content flooding consumers' feeds.
Amazon reports its Rufus AI shopping assistant has grown users by 115%, a milestone that could reshape how brands and advertisers compete for consumer attention on the platform.
Saks Global is eliminating roughly one in six corporate positions, a move that signals deepening financial strain at the luxury department store operator and raises questions about its retail media ambitions.
Lowe's will open five new stores this year starting in Port St. Lucie, Florida in June, equipping locations with digital signage, QR-linked tools, and redesigned showrooms as big-box retailers continue to grow while others shrink.
A new sponsored analysis in Retail Dive argues that retail media's next growth constraint isn't inventory or demand, it's the organizational friction that stops good ideas from ever reaching the customer.
Horizon Media's Blue Hour Studios is using creators as a live feedback signal for SharkNinja campaigns, letting them pressure-test ideas and sometimes influence product development before anything goes to market.
Despite ongoing macroeconomic headwinds, UK advertisers are increasing media spend in 2026, signalling continued confidence that has implications for retail media network growth across the region.
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